Parama Naturals did not begin with a business plan. It began with four experiences that, separately, seemed unconnected. Together, they made the case for everything we make.

1.       A baby's reaction to "gentle" products: Our daughter was allergic to the very products marketed to protect her skin. It forced us to read every label  and to realise how little most labels actually tell you. We started researching ingredients. What we found was unsettling. The skin absorbs. Whatever goes on it, goes in.

2.       A journey into Ayurvedic plant knowledge: The deeper we went, the clearer it became: India had already solved this. Millennia of Ayurvedic practice had identified which plants work, how they work, and in what form. The problem was not the knowledge  it was that modern formulation had drifted so far from it.

3.       An investment in supercritical CO₂ extraction: We found a technology that changes what extraction actually means  supercritical CO₂ at below 40°C, preserving the full bioactive profile of the plant without thermal damage or solvent residue. We invested in it. The turmeric extract it produces  at 60% turmerone concentration  bears no resemblance to what the market calls "turmeric oil."

4.       A corporate life with no time for compromise: A demanding career, and then the equally demanding work of being a parent, left one clear gap: daily self-care that was both effective and honest. Everything on the market seemed to require choosing between the two. We chose neither and decided to make something instead.

The early formulations were tested on family and friends. The feedback kept returning to the same things a glow, a texture change, a joint that ached less, a night that ended more quietly. People started asking for "the oils that Geeta made." That is when it became clear that this needed to exist properly, for more people, with full transparency about what was in it and why.

"If it's not good enough to eat, it's not going on your skin."

That conviction became our formulation standard. Every ingredient in every Parama product meets a food-grade threshold. Not because we expect anyone to eat face oil, but because the skin's absorption means the standard has to be the same. The skin eats too.

Parama Naturals was registered in December 2018. We are based in Pune. We make 20 formulations. We use supercritical CO₂ turmeric extract at 60% turmerone   there is no comparable retail product in India at this specification. Everything is water-free by design, which means everything is concentrated, and nothing requires preservatives to stay stable.

We started small and have stayed deliberate. Not a sprawling catalogue  a considered set of daily essentials, each one a solution to something we looked for and couldn't find.

Geeta Co-Founder, Parama Naturals · Pune